asset_types

Brand Strength Index

Interbrand-style brand strength assessment

Formula

Source: Ch 6

Sources & references

Intangible Asset Valuation (source book) — Ch 6
IAS 38 — Intangible Assets (IFRS Foundation)link
International Valuation Standards (IVS) 2025 — incl. IVS 104, 105, 106, 210 (International Valuation Standards Council)link

revenue_stabilitynumber • required

Revenue stability score

Range: 0 — 1

market_sharenumber • required

Market share score

Range: 0 — 1

geographic_reachnumber • required

Geographic reach score

Range: 0 — 1

customer_loyaltynumber • required

Customer loyalty score

Range: 0 — 1

investment_levelnumber • required

Investment level score

Range: 0 — 1