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churn impact analysis

asset_types

Churn Impact Analysis

Analyze impact of customer churn on value

Formula

Source: Ch 8

Sources & references

Intangible Asset Valuation (source book) — Ch 8
IAS 38 — Intangible Assets (IFRS Foundation)link
International Valuation Standards (IVS) 2025 — incl. IVS 104, 105, 106, 210 (International Valuation Standards Council)link

Business Stage

current customers*

Current customers

churn rate before*

Churn rate before

churn rate after*

Churn rate after

revenue per customer*

Revenue per customer

discount rate*

Discount rate

Parameter Guide

current_customersinteger • required

Current customers

churn_rate_beforenumber • required

Churn rate before

Range: 0 — 1

churn_rate_afternumber • required

Churn rate after

Range: 0 — 1

revenue_per_customernumber • required

Revenue per customer

discount_ratenumber • required

Discount rate

Range: 0 — 1