Intangible Valuation

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Intangible Valuation

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interbrand brand valuation

asset_types

Interbrand Brand Valuation

Full Interbrand brand valuation methodology

Formula

Source: Ch 6

Sources & references

Intangible Asset Valuation (source book) — Ch 6
IAS 38 — Intangible Assets (IFRS Foundation)link
International Valuation Standards (IVS) 2025 — incl. IVS 104, 105, 106, 210 (International Valuation Standards Council)link

Business Stage

brand earnings*

Brand earnings

role of brand index*

Role of brand index

brand strength score*

Brand strength score (0-100)

discount rate*

Discount rate

Parameter Guide

brand_earningsnumber • required

Brand earnings

role_of_brand_indexnumber • required

Role of brand index

Range: 0 — 1

brand_strength_scorenumber • required

Brand strength score (0-100)

discount_ratenumber • required

Discount rate

Range: 0 — 1